49ers Blog and Q&A

News, notes and reader questions about the San Francisco 49ers

June 17, 2013
Dear Mr. Fantasy: 49ers strike deal with Yahoo to enhance stadium experience

stadium1.jpg

Want to see yourself and your buddies on the big screen at Levi's Stadium? One of the facility's features will be booths in which fans can upload their pictures to Flickr, which could then be used as part of a gallery displayed on the stadium screens on game days.

The feature is part of a partnership announced today between the 49ers and Yahoo!, which operates Flickr, Yahoo! Sports Fantasy Football and other sites that will be part of the fan experience at the technologically ambitious stadium. The deal between the 49ers and Sunnyvale-based Yahoo! is for 10 years.

"Yahoo! is a tremendous example of Silicon Valley innovation at work," 49ers CEO Jed York said in a statement. "Their experience in servicing the fan and wealth of resources will serve integral roles as we strive to present an unparalleled experience to visitors of Levi's® Stadium."

One of the issues facing the NFL is that watching games from home has become preferable to some fans to watching them at the stadium. York's vision for the new stadium is to give fans many of the perks they have at home, including the bandwidth to operate hand-held devices and check fantasy football updates.

According to the release, the agreements gives Yahoo! entitlement and branding rights to the Fantasy Football lounge, and its two adjacent viewing platforms, located in the stadium's suite tower, as well as integration into the in-stadium fan experience and broadcast and digital media. Team President and co-owner Gideon Yu has worked for several Silicon Valley companies, including Yahoo!

Terms of the deal were not announced. The 49ers also have partnered Violin Memory, Brocade, NRG Energy, Sony and SAP at the new stadium. Last month they announced a 20-year, $220 million naming rights deal with Levi Strauss.

-- Matt Barrows



MATTHEW BARROWS

Matt was born in Blacksburg, Va., and attended the University of Virginia. He graduated in 1995, went to Northwestern for a journalism degree a year later, and got his first job at a South Carolina daily in 1997. He joined The Bee as a Metro reporter in 1999 and started covering the 49ers in 2003. His favorite player of all time is Darrell Green.

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