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Get used to seeing a clip of Sen. Barbara Boxer asking an Army Corps of Engineers brigadier general to call her "senator" rather than "ma'am" during a 2009 hearing.

GOP Senate candidate Tom Campbell has just launched a TV ad featuring the clip from last year. His campaign says the new ad is running on cable stations statewide.

"There's an arrogance that I see right now in the federal government," Campbell says, before the ad cuts to the Boxer footage. The ad then has Campbell suggesting that Boxer's vote for a health care overhaul was indicative of the same "arrogance."

The Boxer footage was tailor-made for a GOP campaign, considering it features a terse Boxer interrupting a military man, asking him to call her "senator" because she "worked so hard to get that title." All three Senate Republican candidates have seized upon the clip; Assemblyman Chuck DeVore has referenced it on the campaign trail and former Hewlett-Packard CEO Carly Fiorina used it in her splashy state GOP convention video.


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