Lieutenant governor hopefuls Janice Hahn and Gavin Newsom are bringing their SoCal vs. NorCal battle for the Democratic nomination for the post to the airwaves.
Los Angeles City Councilwoman Janice Hahn's ad features a familiar face for Angelenos -- her late father Kenneth Hahn.
"In 1962 Martin Luther King Jr. made his first trip to Los Angeles and only one elected official -- Kenny Hahn -- had the courage to meet him. Today, his daughter Janice Hahn carries on the fight for equality and opportunity for all Californians," the ad says.
Hahn's family has for decades dominated city and county politics. Kenneth Hahn, also a former council member, served on the Los Angeles County Board of Supervisors for 40 years. Her brother is former Los Angeles Mayor James Hahn, who also served as city attorney.
The 30-second ad, which you can watch here, began airing today, largely in Southern California media markets, the campaign said.
Hahn's main rival, San Francisco Mayor Gavin Newsom, has also unveiled a TV ad this week.
Newsom's 30-second spot touts his environmental record as mayor of San Francisco, saying he has used "equal parts innovation and inspiration to help create one of the greenest cities on earth."
Watch his ad here.
Bee colleague Susan Ferriss contributed to this report.