Days after releasing a positive spot as her first television buy, Democratic Sen. Barbara Boxer has launched an ad attacking Republican rival Carly Fiorina.
The 30-second spot, which you can view below, slams Fiorina's tenure as chief executive officer at Hewlett-Packard, saying she laid off 30,000 workers and shipped jobs overseas as her personal fortunes grew.
"Carly Fiorina.Outsourcing jobs. Out for herself," the announcer says.
The ad will air in media markets in Los Angeles, San Francisco, Sacramento and San Diego, according to the Boxer campaign.
Fiorina spokeswoman Andrea Saul called the attack "baseless, personal and deceptive" in a statement. The campaign released a new website and a lengthy press release detailing job and revenue growth at HP under Fiorina's watch, but did not directly dispute the numbers used in the Boxer ad.
Fiorina's campaign also sought to capitalize on the ad, sending out an e-mail to supporters last night asking for "urgent" contributions to fight back. "I need your help to set the record straight. Your immediate donation will help our campaign get up on the airwaves to hold Boxer accountable for her abysmal record," the e-mail reads.