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Republican Senate nominee Carly Fiorina today released her first television ad of the general election, a 30-second spot that criticizes Democrat Barbara Boxer for asking a brigadier general to call her "senator" instead of "ma'am" at a Senate hearing last year.

The ad, called "Sir," shows Boxer at a hearing of the Senate Environment and Public Works Committee in June of 2008, telling Gen. Michael Walsh: "You know, do me a favor. Could you say 'senator' instead of 'ma'am?' It's just a thing, I worked so hard to get that title, so I'd appreciate it, yes, thank you.' "

After that, Fiorina is shown, saying: "Twenty eight years in Washington, and Barbara Boxer works hard for a title? I'll really go to work to end the arrogance in Washington."

Marty Wilson, Fiorina's campaign manager, said Boxer's treatment of Walsh "is seared into the minds of Californians, and this is the beginning of our campaign's fact-based approach to exposing the lowlights of Barbara Boxer's career dedicated to raising taxes, increasing the size of government and promoting policies that strangle the private sector's ability to create jobs. "

The Boxer campaign noted that the ad is silent on Fiorina's record.

"We're happy to compare Barbara Boxer's record of delivering for Californians with Carly Fiorina's record of layoffs and shipping jobs overseas," said Rose Kapolczynski, Boxer's campaign manager. "Californians are fed up with the arrogance of CEOs who take multi-million dollar bonuses and golden parachutes while the middle class suffers. No wonder Fiorina doesn't say one word about her own record in this ad."

Watch the ad below:



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