Republican Craig Huey runs several websites, newsletters and forums that aim to "help Evangelical Christians vote their values," including ElectionsForums.org and JudgeVoterGuide.org.
Huey said local party leaders and Tea Party groups have approached him about running for the seat being vacated by Democratic Rep. Jane Harman, who plans to step down to lead the Woodrow Wilson International Center for Scholars.
"I'm talking to some people right now and getting a lot of encouragement to (run)," he said this morning.
Huey, 60, lives just outside the district in Rolling Hills Estates, but said he might move if he decides to enter the race. He said he grew up in the area covered by the seat and runs an advertising company, Creative Direct Marketing Group, that is located in Torrance.
Democrats have an 18-point registration advantage in the coastal Los Angeles County district, but Huey said the dynamics of the new top two primary system could work in his favor.
"The fact is, there's a lot of unknowns in this unique special election," he said, noting that the current redistricting process could also render the district more conservative in the next cycle.
Los Angeles City Councilwoman Janice Hahn has launched a bid for the soon-to-be-vacant seat, announcing a campaign team and reportedly securing the backing of Los Angeles Mayor Antonio Villaraigosa, and Secretary of State Debra Bowen is also expected to run. Several other candidates are exploring candidacies, including Harman's 2010 primary challenger Marcy Winograd.
Huey said he would decide in the next four to five days.