Longtime KCRA political reporter Kevin Riggs is leaving his on-air post for a job with Randle Communications, the Sacramento-based public affairs firm that advised Republican Meg Whitman's 2010 gubernatorial run.
Riggs, who has worked for the Sacramento NBC affiliate since 1994, will serve as a senior vice president at the firm, which conducts public relations, government relations, marketing, campaign management and other services for both corporate and political clients. His job will include running the firm's program to provide media training for clients.
"I never imagined that I would leave the news business, but the opportunity to use my skills in a new way with a dynamic communications team is a once-in-a-lifetime opportunity," Riggs said in a statement issued by the firm.
Riggs, an award-winning journalist who is also a general assignment reporter and anchor at KCRA, has worked in the media for more than three decades, covering breaking news, campaigns and politics at the local, state and national levels. Randle Communications President and CEO Jeff Randle praised him as a "consummate professional" who will "(supercharge) our communications shop."
"We think he brings so much to the firm," he said.