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Democratic pollster Andre Pineda died last week at age 46.

The Pasadena-based pollster, who ran his own firm Pineda Consulting, was known for his expertise on winning support of Latino voters.

Mark Barabak writes about Pineda's career in the Los Angeles Times:

Pineda, a native of South Pasadena, built an international campaign practice on the strength of his experience in several facets of electioneering, including direct-mail and field organization as well as opinion polling. His clients included a number of corporations and philanthropic groups along with a roster of Democratic candidates and causes.

In 2008, Pineda was the pollster for New Mexico Gov. Bill Richardson's presidential campaign. After Richardson left the race, Pineda joined Barack Obama's general election effort, working on surveys to help boost Latino support.

Richard Schlackman, who hired Pineda in Washington in the mid-1990s for his San Francisco-based consulting firm, said Pineda was the rare practitioner who combined creativity with a facility for number-crunching. "It's why our [campaign] mail was so good, and that was back in the days before micro-targeting," said Schlackman, referring to the computerized data sifting that has become today's political norm.

Read the full Los Angeles Times piece at this link.

An obituary has also been posted on Campaigns & Elections.


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