VIDEO: Dan Walters, in today's report, looks at the upcoming ballot battle in California over Gov. Jerry Brown's and civil rights attorney Molly Munger's rival tax measures.
Gov. Jerry Brown will be in Alameda County this afternoon for a ceremony at the Tesla Motors factory in Fremont, where its CEO will give keys to the Model S sedan's earliest customers. The event is scheduled for 3 p.m.
Tesla says it has more than 10,000 reservations for its premium all-electric car, The Bee's Mark Glover reported in this story. It has a base price, after a federal tax credit, of $49,999.
"The Model S is going to be the first true mass market product experiment for Tesla, one they cannot afford to fail," Jesse Toprak, vice president of market intelligence at car buying site TrueCar.com, told the Associated Press. Here's more from the AP:
Tesla, the brainchild of PayPal billionaire and SpaceX founder Elon Musk, has always been a moon shot. Analysts and auto industry insiders scoffed at the idea that a new car company could be created from scratch and built in a high-cost state like California. Boardroom turmoil and a string of technical problems repeatedly delayed the launch of the company's only car, the $109,000 two-seat Tesla Roadster.
Tesla survived by creating something so unique that the price tag was almost irrelevant: A beautiful car that could tear up a race track without burning a single drop of gasoline. Celebrities flocked to it, giving Tesla a cache that an established brand like Cadillac could only dream of.
Now Tesla must do something much more difficult. It has to convince more traditional car customers to buy an expensive vehicle with limited range from a small, untested company.
... But if you're a believer, all you have to do is point out Musk's latest accomplishment: Last month, his SpaceX venture became the first private company to send a cargo rocket to the International Space station.
Back in Sacramento, Girl Scouts fans can celebrate the organization's 100th anniversary at a gala held at the California Museum, 1020 O St., from 5:30 to 7:30 p.m.
The event features appetizers and desserts from Mulvaney's B&L (no Girl Scout cookies mentioned), plus a fashion show of Girl Scout uniform styles over the years. Tickets are $50 and include admission to the museum's exhibit marking the centennial.
Later on this weekend, California Democrats who'll be heading to Charlotte as delegates for the national convention will gather in Sacramento for an orientation of sorts.
California Democratic Party spokesman Tenoch Flores told The Bee's Torey Van Oot that in addition to finalizing the delegation, the selected Democrats will be privvy to logistical information on applying for housing and other matters. He's expecting many of the 547 delegates and 46 alternates to be in attendance Sunday.
CAKE AND CANDLES: Democratic Assemblywoman Susan Bonilla turns 52 today.