In its first online ad, Gov. Jerry Brown's campaign to raise taxes heaps praise on Brown for spending reductions he has enacted, while including a direct appeal by Brown for higher taxes.
Though running online only, the spot suggests a campaign slogan - "Take a Stand" - and its willingness to prominently feature the Democratic governor with only a mediocre public approval rating.
"After a decade of gimmicks and deficit spending, California was on the brink of fiscal insolvency," Mary Jane Burke, Marin County's superintendent of schools, says in the ad's opening scene.
"Then, Gov. Jerry Brown took office," says Dean Murakami, a faculty member at American River College and president of the Los Rios College Federation of Teachers. "He cut phones, cars, travel budgets and state commissions."
Brown's Proposition 30 would raise the state sales tax and income taxes on California's highest earners.
"We've made progress, but we still have very serious budget problems in California," Brown says. "We simply have to take a stand against further budget cuts for schools or for our public safety. To do that, we're going to the people."