Rep. Dan Lungren is looking to tap into the patriotic sentiments of the Olympics as he seeks another term in Congress, airing a new campaign ad during coverage of the London games.
"It goes back to growing up. We were taught the American dream. We were taught that this country is exceptional," Lungren says over the soaring swells of violins amid images of children reciting the Pledge of Allegiance.
The Gold River Republican goes on to cite quotations attributed to Presidents Ronald Reagan and Abraham Lincoln, closing by telling viewers: "Those revolutionary ideas live now just as much as they did then."
The ad comes as Lungren is gearing up for a November rematch with Elk Grove Democrat Ami Bera in the newly drawn 7th Congressional District. A close registration split in the Sacramento County seat has made the race a top target again this year. Many analysts believe this year's contest will be closer than in 2010, when Lungren won by seven percentage points.
A sense that you've seen the plaid shirt and country backdrop in the ads many times before doesn't necessarily mean you've been tuning in to too many hours of Olympics coverage. Campaign adviser Rob Stutzman confirmed that the the footage for the spot came from the same taping that was used for one of Lungren's 2010 ads.