An initiative on the November ballot that would change the way packaged foods are labeled is shaping up like a battle between a tiny health food store and a big box grocery.
Proposition 37 would require new labeling on foods made with genetically-engineered ingredients. That would include just about every processed food that is not organic. As of yesterday, supporters have raised $2.4 million while opponents have raised $25 million - about ten times as much.
A list of supporters reads like the aisle of your local health food store: Eden Foods, Nature's Path, Amy's Kitchen, Lundberg Family Farms, Dr. Bronner's Magic Soap.
A list of opponents is like a stroll through Safeway or WalMart: Pepsi, Coca-Cola, Ocean Spray, Nestle, Kellogg's, Hershey's, Sara Lee, General Mills.
Proposition 37 has also received substantial backing from Joseph Mercola, an osteopath who sells his own line of vitamins, household cleaners and organic personal care products. The effort to kill the measure includes $13 million from companies that make pesticides and genetically-modified seeds.