"The idea of Proposition 30 is to put some more money into state coffers so we can pay for schools and colleges and the University of California. This is a crucial opportunity," the governor told the crowd gathered in a small courtyard on campus.
Proposition 30 involves two temporary tax increases: raising sales taxes by a quarter cent on a dollar for four years and income taxes for seven years on those making more than $250,000.
Most of the $6 billion that would be raised from the measure each year would go toward K-12 schools and community colleges. If the measure fails, community colleges are in line to receive a $385 million cut, which would mean 140,000 students could be shut out of classes.
Brown said the taxes he's proposed in Proposition 30 are reasonable.
"It's fair, it's needed and it's balanced," he said. "Everybody puts in a little bit and those who have been blessed -- and I like to quote St. Luke who said, 'To those to whom much is given, much is called for, much is asked.' We're asking not too much. This Proposition 30 is crucial to you. And it's also crucial to us as a state."
He told students about the state's new online system for registering to vote and urged them to use email, Facebook and Twitter to help other people register.
Sacramento City College was the second campus the governor visited this week, following an appearance Tuesday at UCLA.
PHOTO CREDIT: Gov. Jerry Brown called for passage of his tax initiative Proposition 30 during a rally at Sacramento City College. Associated Press//Rich Pedroncelli