Gov. Jerry Brown's campaign to raise taxes went up this morning with its first television ad, painting Proposition 30 as an effort to protect school funding from "Sacramento politicians" - without once mentioning the tax increase or the fact it is a Sacramento politician proposing it.
"As state controller, my job is to watch the money," state Controller John Chiang says at the top of the ad. "I support Prop. 30 because it means no more school cuts with strict accountability. Sacramento politicians can't touch the money, and Prop. 30 requires annual audits posted online for everyone to see."
The ad includes no mention of the Democratic governor, whose public approval rating is only middling.
The campaign later said the ad is part of a series of five ads, two of which feature Brown.
Proposition 30, a measure to raise the state sales tax and income taxes on California's highest earners, would avert about $5.4 billion in cuts to schools and community colleges this budget year.
It would also make money available to help balance the state budget, including a range of programs and services.
The ad includes appeals from a handful of educators, ending with Erik Burmeister, a San Jose middle school principal, saying, "For California's future, Yes on 30."
The campaign released the series of ads this morning:
Editor's note: This post updated at 11:20 a.m. to include the ads released by the campaign.