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New UC Logo.jpgThe University of California system announced this morning it has suspended its controversial new logo in the wake of complaints from students and alumni, some of whom derisively compared the image to a "toilet bowl."

Daniel M. Dooley, senior vice president for external relations at the UC Office of the President, said in a statement that a replacement monogram "could require a measure of time to complete."

Dooley seemed a bit defensive, however, suggesting people misunderstood the logo's purpose and that it was only intended for use on "systemwide communications materials." The logo was designed by an in-house design team.

"The controversy has been fueled in large part by an unfortunate and false narrative, which framed the matter as an either-or choice between a venerated UC seal and a newly designed monogram," Dooley said. "In fact, the graphic element in question was never intended to replace the official seal that still graces diplomas and other appropriate documents."

Dooley also noted that the logo "has received praise from an array of accomplished design experts not affiliated with the university."

Lt. Gov. Gavin Newsom, who sits on the UC Board of Regents, was among the loudest critics, calling it a "disaster." Besides posting several criticisms on Twitter, Newsom wrote a letter Tuesday to UC President Mark Yudof.

Newsom responded on Twitter this morning, "Power of the people!"

PHOTO CREDIT: This image shows the old logo of the University of California, left, with the new logo. The university's original logo -- with its open book, 1868 date stamp and "Let there be light" script -- will still be in circulation, appearing on president's letters and official university documents. But marketing materials and websites will feature a radically simple and more contemporary symbol: a little "C" nesting inside a shield-shaped "U." (AP Photo/ Oakland Tribune)



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