"Building a business is tough, but I hear building a business in California is next to impossible," the Republican governor says in the ad. "This is Texas Gov. Rick Perry, and I have a message for California businesses: come check out Texas."
The ad, airing this week on six stations in the Los Angeles, San Francisco, Sacramento, Inland Empire and San Diego media markets, is the latest in a back-and-forth between Perry and California Gov. Jerry Brown about whose state is better for business. The ad cheers Texas' "low taxes, sensible regulations and fair legal system."
Perry has boasted frequently about luring companies from California, while Brown, a Democrat, has touted the state's green energy industries and venture capital investments. THe ad buy cost about $24,000.
In an interview on Marketplace Morning Report last month, Brown criticized Texas for its relatively large percentage of people working at or below the minimum wage, which Brown said hurts families.
Perry's office said in a release that the 30-second radio spot was paid for by TexasOne, a public-private partnership promoting Texas as a business destination.
PHOTO CREDIT: Texas Gov. Rick Perry smiles as he arrives to meet reporters after a speech Wednesday, Jan. 30, 2013, in Dallas. In his speech to business leaders. AP Photo/ LM Otero