The state's Fair Political Practices Commission on Thursday put off until next month a proposal to make it easier to identify bloggers and social media users who get paid by campaigns for their posts.
The regulation, which is likely to be adopted in some form, would require campaigns to disclose the names of people paid to post online content and say where it appears, unless the post itself mentions the author is being paid.
The purpose, said Ann Ravel, chairwoman of the FPPC, is to inform the public when online content "is masquerading as someone's opinion, as opposed to paid opinion."
Steve Maviglio, a political consultant and co-publisher of the California Majority Report, a Democratic blog, spoke against the measure at the commission meeting. He said it is unnecessary, unenforceable and overly broad.
He mused about the potential effect of the regulation on one Twitter account, in particular - that of Gov. Jerry Brown's dog.
The person who runs the account is a mystery, but that could change depending on who the handler is and how the account is used, if at all, in a future campaign.
"Sutter Brown will be outed by this regulation," Maviglio said, adding he doesn't know if that is a good or bad thing.
PHOTO CREDIT: Sutter Brown makes an appearance at the Capitol on Feb. 14, 2011. The Sacramento Bee/Hector Amezcua