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RBCoveredCalifornia2.JPGSome technical hiccups and a partially shuttered federal government notwithstanding, Tuesday saw the launch of California's federally driven health insurance exchange. Now begins the crucial task of getting the uninsured to actually obtain coverage via Covered California.

We've written a lot about the different strategies for getting people on board, including buttonholing them at ballparks, clinics and church functions. Today the California Primary Care Association is hosting an event at the Sheraton Grand on J Street in Sacramento to bring together a constellation of health care organizations with a stake in the matter.

Speakers will include Carmela Castellano-Garcia, president and CEO of the California Primary Care Association; Peter V. Lee, executive director of Covered California; John F. Moroney, a regional administrator for the U.S. Department of Health and Human Services; and Daniel Zingale, who leads the Health California team for the California Endowment.

VIDEO: Millions of Californians will soon be guinea pigs in a grand public policy experiment, Dan Walters says.

PHARMING IT OUT: Those of you who follow the prolific Twitter account of Sen. Ted Lieu, D-Torrance, may remember him sending out a series of posts about the variety of drugs being made widely available on Craigslist. The Legislature considered multiple measures aimed at curtailing prescription drug abuse during the 2013 session, and now Lieu is mulling legislation cracking down on Craigslist and other online venues that traffic in illicit pharmaceuticals. Lieu will be talking options at the East County Sheriff's station in Thousand Oaks at 10 a.m.

NEWS FUTURE: For all the wailing about the diminishing Sacramento press corps, reporters still strive to to illuminate the goings-on in and around the state Capitol (trust us). A Sacramento Press Club event examines how to report the stories that count. It features Capital Public Radio's director of news and information Joe Barr, the Center for Investigative Reporting's managing editor Robert Salladay and Insight host Beth Ruyak, starting at noon at Dawson's Restaurant at the Hyatt on L Street across from the Capitol.

PHOTO: The executive director of Covered California, Peter V. Lee, speaks to members of the media during the launch of Covered California in Rancho Cordova on Oct. 1, 2013. The Sacramento Bee/Randall Benton.



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