California voters unfamiliar with congressional candidates often rely on a brief description - generally limited to three words - as they scan down the ballot.
While many incumbents select a customary designation such as "United States Representative," others take the opportunity to get considerably more creative.
Northern California Reps. Doug LaMalfa, R-Richvale, and John Garamendi, D-Walnut Grove, nod to their rural roots with "U.S. Representative/Farmer," and "Congressman/Rancher," respectively.
Rep. Ami Bera, D-Elk Grove, draws attention to his medical and education backgrounds before revealing his congressional affiliation with "Doctor/Teacher/Congressman," while Rep. Jeff Denham, R-Turlock offers a pair of general occupations ahead of his day job with "Businessman/Farmer/Representative."
Fellow Central Valley Rep. David Valadao, R-Hanford, distances himself entirely from the post, stating simply "Farmer/Small Businessman."
Candidates can choose their own titles, and it's their responsibility to justify their proposed designation if it is challenged. The Secretary of State's list is available here.
Reps. Jackie Speier, D-Hillsborough, Zoe Lofgren, D-San Jose, and Lois Capps, D-Santa Barbara, keep it simple with "Congresswoman," whereas Rep. Julia Brownley, D-Westlake Village, goes all geographical with "Ventura County Congresswoman." The former longtime Los Angeles County resident, it seems, is still working to establish her bona fides.
Designations are unlikely to help bring business to moonlighting members, but if Rep. Brad Sherman, D-Sherman Oaks, needs a few extra bucks around tax time, his title, "United States Congressman/CPA," is unlikely to hurt.
Editor's note: This post was updated at 3:15 p.m. to clarify Brownley's place of residence.
PHOTO: Rep. Jeff Denham, chairman of subcommittee on railroads, pipelines and hazardous materials, listens during a hearing on Capitol Hill on Wednesday, Feb. 26, 2014 in Washington, D.C. MCT/Pete Marovich