The campaigns of state Sen. Alex Padilla, D-Los Angeles, who is running for secretary of state, and former Assembly Speaker John A. Pérez, D-Los Angeles, a candidate for state controller, recently released upbeat ads in their respective contests.
Padilla's ad, "Anything is Possible," highlights Padilla's upbringing while not mentioning the secretary of state's office until almost the very end. "I'll protect voting rights for everyone and make it easier to start a business," Padilla tells the camera at one point.
Click here to see the Padilla ad.
The Padilla campaign said the ad is airing in the Los Angeles and San Francisco media markets. According to his latest campaign filing, Padilla spent $620,000 on TV and radio costs through May 17. The most recent Field Poll suggests that Padilla will clinch one of the two slots next week for the November runoff.
Pérez, though, is in a close race with Board of Equalization member Betty Yee, a fellow Democrat, for the No. 2 spot behind Fresno Mayor Ashley Swearengin, a Republican.
Pérez has started running an ad called "Turnaround." The commercial said Pérez "partnered with Gov. Brown to pass three balanced budgets on time for the first time in 30 years."
"Now John Pérez is running for controller to keep fighting for balanced budgets," the ad says.
Click here to see the Pérez ad.
Pérez's latest campaign filing does not show any significant spending on TV and radio ads through mid-May. In areas covered by Time Warner Cable Media, the Pére campaign paid about $26,000 for ads from May 24 through June 2, according to public records.
In another down-ticket contest, the race for California superintendent of public instruction also has gotten some TV time – but not from the candidates themselves.
The California Teachers Association has paid for ads promoting incumbent schools chief Tom Torlakson. Those commercials, though, are issue-advocacy ads and don't mention the election – unlike the more than $2.2 million in CTA-funded radio ads supporting Torlakson and opposing Torlakson's main rival, Marshall Tuck.
PHOTO: An image from a new campaign ad by state Sen. Alex Padilla, D-Los Angeles, who is running for secretary of state.