City Beat

News, insight and discussion on Sacramento and its neighborhoods

March 21, 2011
Sacramento PR exec: Boycott April 1 Kings game

A local PR guru is urging Kings fans to boycott the April 1 game against the Nuggets at Power Balance Pavilion.

Doug Elmets told me today that several people approached him expressing their frustration over news that an attorney for the Maloofs, who own the Kings, had trademarked the "Anaheim Royals" nickname. He said those people felt that "we as a community are being sandbagged."

In response, Elmets is talking up a "There They Go" campaign. It's a reference to the "Here We Stay" group that has pushed to sell out two Kings games and keep the team in town. Kings officials declined to comment on the boycott.

Now, Elmets doesn't want the Kings to leave. But he's both frustrated with a lack of communication from the team (they haven't talked to the media in weeks) and is hesitant to support the Kings financially with ticket sales as they may be preparing to leave town.

"(The Kings) give us an identity, they give us community pride and they give us something to do," Elmets told me. "And so the beef of those who support the concept of a boycott is not with the Kings, but it's the frustration with the Kings organization and their lack of an ability to tell us what they're doing."

"We can support them emotionally," he added, "but why should we be supporting them financially when clearly they have one foot out the door."

Elmets said his boycott idea has nothing to do with the failed 2006 tax measure campaign he ran that would have funded a new arena in the downtown railyard.

Many in local political circles still talk about the day Elmets handed Joe Maloof a script at a press conference for the tax measure - only to see Maloof turn around and tell the press he wasn't sure the railyard was the best place to put an arena. The campaign later got crushed.

"My mission is to be the catalyst, not a focal point in this effort," Elmets said. "I don't want it to become viewed as something personal."

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About City Beat

Ryan Lillis has covered the city of Sacramento, its 108 neighborhoods and its politicians since 2008. Prior to that, he covered crime at The Bee. A native of upstate New York, Lillis has a journalism degree from the University of California, Berkeley.

Contact reporter Ryan Lillis at


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