City Beat

News, insight and discussion on Sacramento and its neighborhoods

May 5, 2011
Gavin Maloof, Mayor Johnson to meet Kings sponsors at Sheraton

RP NBA KINGS GAVIN AND MAYOR.JPGSacramento Mayor Kevin Johnson, left, and Gavin Maloof share a laugh during a season ticket holders luncheon where the two talked about support for the Kings. Photo by Randy Pench

The Maloofs are becoming a visible part of the rebranding of the Sacramento Kings.

That effort takes another big step this afternoon, when Gavin Maloof joins Mayor Kevin Johnson at a 1 p.m. luncheon with Kings sponsors at the Sheraton Grand. Gavin and his brothers, Joe and George, already spent several hours earlier this week calling sponsors and luxury suite holders after deciding to keep the team in Sacramento another year.

Meanwhile, a team of the NBA's top marketing specialists are in town helping the Kings reconnect with season ticket holders. While not giving out numbers, Chris Granger, executive VP of the NBA's Team Marketing & Business Operations group, said the response to season ticket renewals has "exceeded even our most hopeful expectations."

Next week, the emphasis will expand to attracting those who want to buy season tickets for the first time and also a wider marketing campaign.

The Maloofs - who are paying for the marketing effort - will remain involved, Granger said.

With that, I have a couple of questions.

First, how important is it to you that the Maloofs take an active, visible role in the re-introduction of their franchise to Sacramento?

And second, what do you expect the fan support to be moving forward? Do you feel burned by the events of the past couple of months? Or is it time to move on?

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About City Beat

Ryan Lillis has covered the city of Sacramento, its 108 neighborhoods and its politicians since 2008. Prior to that, he covered crime at The Bee. A native of upstate New York, Lillis has a journalism degree from the University of California, Berkeley.

Contact reporter Ryan Lillis at


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