Flanked by more than three dozen of the region's most notable chefs and restaurateurs, Mayor Kevin Johnson proclaimed Sacramento "America's Farm-to-Fork Capital" today.
Standing in downtown's Cesar Chavez Plaza as shoppers browsed through the weekly farmer's market, Johnson said the designation would serve as a strong marketing tool for the region.
"This is one of the cool things in Sacramento," the mayor said. "Everyone is always talking about what's wrong with Sacramento, but this is the best of Sacramento. We are learning to play to our strengths."
Johnson and tourism officials said the new label would expand beyond a marketing campaign.
Plans are being made for a food festival in the region next fall, culminating with an event on Capitol Mall. The festival will also include events at farms in the region, wine tasting excursions and visits from renowned chefs from around the country and region.
According to the mayor's office, the Sacramento region contains between 7,000 and 8,000 acres of "boutique farms" and is home to more than 50 farmers markets. Local restaurants are increasingly taking advantage of that access by serving food created by local farms and ranches.