By Tony Bizjak
California Highway Patrol officials say they believe their two-year motorcycle safety campaign, now ending, has helped reduce injury and fatality rates. The federally funded campaign, "Look Twice, Save a Life," was designed to increase drivers' awareness of motorcyclists on the road.
Preliminary 2010 CHP statistics show the number of people killed in motorcycle-involved collisions was down 9 percent from the previous year. The number of injuries was down 8.5 percent.
"Although this campaign is coming to a close, we're pleased with the encouraging results," said CHP Commissioner Joe Farrow. "There is still more work to be done, and our efforts to raise awareness through education and enforcement will continue."
The campaign focused in part on educating car and truck drives about how difficult it is to see motorcyclists. The grant paid for message signs on state highways saying: "Share the road - Look twice for motorcyclists."