The Folsom Police Department is launching a public education campaign in an effort to increase pedestrian safety.
Titled "It's Up to All of Us," the campaign will use advertising, the Internet, enforcement and community outreach to deliver messages that focus on reducing pedestrian fatalities and injuries.
During 2011 in Folsom, there were six vehicle accidents involving pedestrians and six pedestrians were injured. During 2012, that number increased to 11 accidents with 11 injuries, according to a Police Department news release. Pedestrians suffered no fatal injuries related to vehicle accidents during that two-year period.
"The Police Department plans to use an educational campaign in schools and the community as well as police patrols aimed at pedestrian crossing and right-of-way violations," Officer Andrew Bates said in a written statement.
The department also plans to conduct two enforcement activities with decoy pedestrians to make sure drivers stop for a pedestrian lawfully crossing at an intersection.
"Drivers should remember that the law requires them to stop for a pedestrian in a marked crosswalk or at any intersection," Bates said.
One of the campaign's goals is to motivate people to walk more often and to feel safe doing so, officials said, noting that many people say they don't walk as much as they would like because of safety concerns.
A key part of the campaign is urging drivers to slow down, while pedestrians are urged not to text or talk on the phone when crossing the street, to look both ways, to always look up and to never assume that motorists see them.
The campaign is funded by the California Department of Public Health through a grant from the California Office of Traffic Safety and the National Highway Transportation Safety Administration.