In one of those wine-world developments that drop jaws and defy comment, the old straight-laced farmer from Napa Valley is getting hitched to the hip young Sonoma County gal with purple hair, a nose stud and tattoes on every inch of exposed skin.
In today's Santa Rosa Press Democrat, staff writer Kevin McCallum is breaking the news that Napa's venerated Silver Oak Cellars has wooed and won the heart of upstart and irreverent Roshambo, a Russian River Valley winery celebrated for its annual rock-paper-scissors tournament, edgy contemporary art exhibits, drag-queen brunch and other marketing schemes meant to bring diversity and levity to the generally uptight world of wine. On the side, Roshambo also makes first-rate, value-oriented wine, which likely is what appealed to officials of Silver Oak more than the rubber chicken on the tasting counter and the techno-rock music playing energetically in the background.
What's it all mean? Will the farmer loosen up, maybe even put out a wine with a screw cap? Will Roshambo calm down and become just one more staid Northern California winery with quilts rather than abstract art on the walls? Get the early story here and then start to add your own predictions on where this odd marriage will lead.
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