KFC has come to the party late, but it isn't being shy about announcing its arrival. In adding fish to its national menu for the first time in its 68-year history, just in time to capitalize on Lenten observances, KFC has gone straight to the top for a pitchman - Pope Benedict XVI. In a letter to Vatican City, KFC president Gregg Dedrick is asking the pope for his personal endorsement of the new Fish Snacker "as a way for members of your flock to keep a holy Lenten season," reports USA Today.
While I haven't been authorized by the pope to extend his blessings to this or that fast food, curiosity got the best of me over the weekend and I stopped by a KFC to see what the Fish Snacker had to say. Besides, I'd just finished a package of stories about seafood for this Wednesday's Taste section in The Sacramento Bee and wanted to make sure I hadn't overlooked the fish tale of the year. I hadn't, at least not as far as the Fish Snacker is concerned, though it is an adequate little sandwich, a veritable seafood slider. A breaded and fried filet of Alaskan pollock smeared lightly with tartar sauce and sandwiched in a sesame-seed bun, it was hot and fresh, crispy on the outside, moist and white inside. It's small, but that's why they call it a snack and why they charge just 99 cents each. Service was so slow, however, I thought I was going to have to resort to prayer to get my bag and get out of the place.
When I pulled the sandwich from the bag when I got home I found that the wrapper said "buffalo snacker" as well as "fish snacker." I presume it's an all-purpose wrapper, and that the "buffalo" refers to a version of KFC chicken seasoned with buffalo-wing sauce. On the other hand, the pope could be a big fan of buffalo and KFC is preparing to approach him with a new appeal after Easter.
February 26, 2007
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