March 8, 2007
Sweetening Up the Buzz

Since nothing quite perks up body and soul like a cup of coffee and a chocolate-chip cookie in the middle of the afternoon, why not combine the two in one convenient package.

That's what Carl and Carolee Weisberg of Nevada City began to think a decade ago, leading to the development of Buzz Strong's Real Coffee Cookies, available two cookies to the packet in a growing number of convenience stores and vending machines in the Sacramento area.

Two of the sweet and moist cookies pack the equivalent of a cup of coffee, says Carl Weisberg, an advertising guy who credits the cooking skills of his wife with perfecting the recipe. "I saw a similar product that was sort of coffee flavored, but it didn't taste very good," says Carl Weisberg of the inspiration for Buzz Strong's. "My wife is a Martha Stewart person who prepares gourmet cooking every night, so she came up with the recipe."

A two-cookie package customarily sells for $1 to $1.25. Each cookie weighs in at 150 calories (60 from fat), with 7 grams of total fat and 22 grams of total carbohydrate. They contain no artificial additives and no trans fats, says the Weisbergs. They've modified the recipe over the years as they've found better chocolate chips and vanilla.

Their company, Top Floor Creations LLC of Nevada City, is introducing a second kind of chocolate-chip cookie under the brand Broad Street Bakery. Marketed primarily on high-school and college campuses, this cookie was created to conform with mandated nutritional standards for schools, says Carl Weisberg. Each cookie has 210 calories, 7 grams of fat, 15 miligrams of cholesterol and 4 grams each of protein and fiber.

More information about the cookies and the company can be found at the couple's Web site.

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