July 25, 2007
Perk Up with JavaPop

I'm about to fly to Indianapolis. I may be able to do it without a plane. In addition to my usual morning tea, I opened a bottle of JavaPop Espresso Coffee Soda, a new product out of Vermont. If you've been wishing your coffee came lightly effervescent and with a good chill to it, this is the product for you. It looks and smells like coffee, and the flavor does suggest a jolt of espresso.

Representatives of JavaPop Inc. are using all the environmental, economic and nutritional buzz words to market the soft drink. It's certified organic, certified fair trade and "all natural." Even the retro bottles it comes in are made of "recycled and repurposed glass." The back label on the bottle says the beverage includes "no artificial flavors, high fructose corn syrup or ingredients you can't pronounce." The color is bolstered with "organic caramel" and the sweetness with "organic cane juice." It weighs in at 75 calories per 8-ounce serving.

In addition to espresso, JavaPop comes in hazelnut, vanilla, caramel and mocha flavors. It sells for $1.69 per 12-ounce bottle at Whole Foods Markets.

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