November 8, 2007
Awaiting The Verdict

Paul Newman - actor, race-car driver, philanthropist, organic-food enterpreneur and now, vintner. Next spring, the Newman's Own brand of specialty foods will add two California wines to its lineup, a 2006 chardonnay and a 2006 caberent sauvignon. The wines are to sell for $16. Though Newman has a line of organically made products, the wines won't be organic, says Mira Bieler, spokeswoman for the project.

Newman is teaming up with Rebel Wine Co., a Napa Valley collaboration of the Three Thieves and Trinchero Family Estates brands, to make the wines. They will bear a California appellation, and are being made from grapes grown in coastal vineyards, says Bieler.

In a press release, Newman notes that the wines will bring his 25-year-old food company full circle. His first product, a salad dressing, was put in old wine bottles with parchment labels. "We are back to wine bottles, but this time we are filling them with a wine that will complement my salad dressing and pasta sauce. Wine was the only thing missing at dinner time. Now the meal is complete," says Newman in the press release.

As his other products, all profits and royalties from the sale of the wines are to be donated to educational and charitable groups.

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