December 5, 2007
Cinema Vino

Time for a break from work? Get yourself over here. It's "The Key to Reserva," a nine-minute film directed by and starring Martin Scorsese, produced for the Spanish sparkling-wine firm Freixenet. The pretext is that Scorsese has discovered the manuscript for an Alfred Hitchcock movie that never was made, though Scorsese is to correct that, even though a crucial page of the plot is missing.

The resulting film, a homage to Hitchcock, is dramatic and hilarious. The wine angle is that Scorsese fleetingly portrays the Freixenet sparkling wine Carta Nevada Reserva as a cultural icon involving mystery and romance, but the sale is understated, enhancing rather than distracting from the momentum of the film. See if you can pin down all the Hitchcock films that inspired specific scenes.

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