Steve Zeigler is the latest restaurateur to recognize that location, location, location can be crucial in the dining business. Two years ago he moved his Zigatos Bar & Grille from the suburban Howe 'Bout Arden shopping center to the Canterbury Inn and Conference Center off Highway 160 near the Woodlake neighborhood.
Now he's moved Zigatos again, this time back to the suburbs, to the Clarion Hotel at Fulton Avenue and Auburn Boulevard.
"I was convinced we could make that place work," said Zeigler of the Canterbury Road site. "But I learned Canterbury Road is too far out for people who live downtown and too far in for people who live out."
He also said some anticipated improvements to the Canterbury Road site didn't materialize as he'd hoped, also prompting his decision to move.
He's more optimistic about the Clarion Hotel site, where he also has relocated his Capital City Catering. "We've been welcomed with open arms here," says Zeigler of his new landlord and members of the Arden Arcade business Council. "It's good to feel the love."
Colleague Ramon Coronado had a more comprehensive look at the Zigatos move and the revitalization of the restaurant's new neighborhood in an article in the regional Arden section of yesterday's Bee.