May 19, 2008
One Tossed, Another Appears

One pizza place closes (see below) and two open, isn't that the way it goes? In this instance, however, one may be enough. On Friday, what may be the region's largest pizza restaurant is to open in Roseville. Basic Urban Kitchen + Bar is the full and proper name, but it's such a pizza joint that that's all there is on the menu, other than a salad. But while the menu is concise, the place will be huge, seating 215 in a 6,000-square-foot former warehouse in Roseville's Old Town.

This will be the second location for Basic Urban Kitchen + Bar. The first, also in a converted warehouse, opened two years ago near San Diego's Petco Park, scoring $1.8 million in sales its first year, $3 million the next, according to a report in San Diego Business Journal.

Jon Magnini came up with the concept, inspired largely by the thin-crust, brick-oven pizzas he savored at Italian bistros as he was growing up in New Haven, Conn.

The concept is to keep everything simple, thus the barebones warehouse settings, the limited menu, and a wine list where every release is priced the same - $7 the glass and $26 the bottle for whites, $8 the glass and $30 the bottle for reds.

Magnini and his partners were drawn to Roseville by the size and naturalness of the building and its location in a redevloping industrial area of the city, says owner/operator Kenny Gowan.

Basic Urban Kitchen + Bar, 112 Pacific St., Roseville, is to be open 11:30 a.m.-2 a.m. Monday through Saturday, 5 p.m.-2 a.m. Sundays; (916) 749-4641.

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