June 16, 2008
Yogurtagogo Strikes a Chord

Thumbnail image for IMGP3062_edited.JPGFor Sacramento's newest frozen-yogurt shop, Eric Heffel's timing couldn't have been better. It was hot Saturday night. Thousands of people were in midtown for the monthly Second Saturday art walk. And one of the stops for the new Second Saturday shuttle was right in front of his door at 19th and L.

Thus, the crowd inside Yogurtagogo was thick, happy and hungry, to judge by the number of people filling tubs of raspberry pomegranate, peanut butter, chocolate and mango tart frozen yogurt at 43 cents per ounce. Heffel had opened the shop at about 7 p.m. and within two hours it clearly had been discovered.

Heffel, of El Dorado Hills, who has been working in heath-care information technology, will be serving six flavors a day, including one non-dairy flavor for lactose-intolerant customers (pineapple Saturday night). The shop is the first of what Heffel hopes will evolve into a chain.

Yogurtagogo, 19th and L, is to be open 11 a.m.-11 p.m. daily, perhaps later weekends, said Heffel; (916) 346-4649.

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