November 12, 2008
Another Makeover For Copia

On the eve of its seventh anniversary, Copia: The American Center for Wine, Food and the Arts in Napa again is reinventing itself, and no longer will be the culinary center envisioned by the late vintner Robert Mondavi.

According to an online report by Paul Franson for the trade magazine Wines & Vines - the full story is here - the name Copia will live on in "satellite campuses with wine bars and stores," but the future of the monumental center itself in downtown Napa is very much up in the air.

Franson reports that Copia CEO Garry McGuire plans to sell the building by the end of the year, then either lease back quarters in the facility or move to someplace smaller.

No events are being scheduled at Copia for after the end of the year, and the Mustard Marketplace scheduled to be at Copia during next spring's annual Mustard Festival has been moved to Robert Mondavi Winery, reports Franson.

With a debt of $78 million, Copia earlier laid off staff and cut back programs after failing to generate anticipated tourist traffic.

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