February 11, 2009
Frozen yogurt reinvents itself, again

Back in the 1980s, frozen yogurt was the dessert du jour for fat-free food enthusiasts (remember the SnackWells desserts that advertisers hawked as diet food?). But then everyone got smarter about calories and anything sweet equated to bad once more.

Frozen yogurt is back again in a big way. All the stars seem to be eating the Southern California-based PinkBerry, lured by tart flavors, fresh-fruit toppings and promised benefits of live cultures in every swirly bite.

Here in the Sacramento area, we've got Big Spoon, whose serious draw is the choice of more than 75 toppings you put on yourself, with the cost of your yogurt determined by weight. There's also Yogurtagogo in Midtown that draws from the high-end PinkBerry concept of fresh fruit and active cultures, along with the make-it-yourself experience. And then there's mochii yogurt, also in Midtown, that sells its concept of handmade yogurt.

There's even a Red Mango, the legitimate South Korean yogurt company that seems like the long lost twin of Pinkberry, at the Roseville Galleria.

I recently popped into yet another shop, Swirls Frozen Yogurt, 3328 El Camino Ave., Sacramento, next to the Chipotle at Country Club Centre. At 39 cents per ounce, I went with two kinds of yogurt, a tart mango and the always-necessary chocolate, and topped it off with Cap'n Crunch, mini M&Ms, and chunks of Reese's peanut butter cups. OK, so maybe it wasn't the healthiest of lunches, but I'm sure the good bacteria will outweigh any bad that was involved.



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