February 8, 2010
Darrell Corti on Facebook - kind of

Darrell Corti.JPG

What's the hottest Facebook fan club for local foodies these days? It's a page with a tongue-and-cheek title that honors one of Sacramento's favorite grocers and gourmands: "Darrell Corti will always know more than you about Food and Wine."

The fan club has grown from just a couple dozen members to nearly 300 in just about two weeks. The group was created by Gretchen Allen-Wilcox, a former Corti Brothers wine merchant who now lives in Portland. She recently recruited Rick Mindermann, store director for Corti Brothers, to serve as a page administor.

Fire up your computer (or Facebook app for your iPhone or other mobile device) and check out the foodie fun. See pictures of the oldest wine Corti's owned: a bottle of Madeira from 1740 that was opened and shared in 2008. Read anecdotes from local food and wine folk about their memories of Darrell over the years, including getting pronunciations corrected and conversations about Kobe beef.

Corti himself has seen the page, but was away at VINO 2010 in New York City and couldn't be reached for comment on this Facebook tribute. (Darrell Corti also travels more than you when it comes to food and wine). Mindermann says the page makes Corti feel a little uncomfortable, but he's humbled by the tribute and amount of interest.

"He's very low-key and keeps everything close to his chest," says Mindermann. "For me, the page is partly a thank you from people and it also gives readers a better understanding about who he is and what he does. I think in six months we could be at more than 1,000 followers."

So, what are you waiting for? Stop playing Farmville already and become a fan yourself.

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