April 7, 2010
New stores, free yogurt for Pinkberry fans

Coconut.JPGLife is about to get a little tangier.

Pinkberry, the frozen yogurt chain with a devoted following of fans, is finally making its debut in the Sacramento region this week with the opening of its store in the Howe "Bout Arden shopping center.

The store is the first of six to open in the region, with future locations planned for Elk Grove, Citrus Heights, Davis, Fair Oaks and Folsom, said a company spokesperson.

Pinkberry will be giving away mini-size free yogurt from 6 to 10 p.m. Thursday during a sneak preview at the new Sacramento store at 2100 Arden Way. The store officially opens Friday.

The stores will feature flavors such as original, a sweet and tangy yogurt, pomegranate, coconut (pictured), chocolate and mango, made from nonfat milk and nonfat yogurt.

Pinkberry, which originated in West Hollywood, also is known for its toppings, which include fresh fruit, Belgian shaved chocolate, honey-roasted sunflower seeds and organic gummy bears.

The treat costs between $2 and $5, depending on size and the number of toppings.

One of The Bee's researchers, Sheila Kern, who is from Pinkberry land Southern California, is a die-hard fan of Pinkberry's original flavor and said the yogurt's tartness and bite make it unique.

"It's like eating a really, really cold, soft serve plain yogurt (like a Fage Greek Yogurt)," she said.

The Elk Grove store is scheduled to open April 30. The rest of the Sacramento area stores will open by early summer.

To sign up for Pinkberry news and discounts, click here.Pinkberry is also on Facebook and at Twitter @pinkberryswirl.

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