June 30, 2010
Milky Way Simply Caramel is a new twist on a classic candy bar

Here's what you likely never knew about the Milky Way candy bar:

- Candymaker Frank Mars created it in his kitchen in 1923.
- The blend of chocolate, nougat and caramel got its name from a popular malted milk beverage.
- It was intended to taste like a malted milk shake, which was "the rage of the day," according to Mars Chocolate North America.

Here's something else you might not know: Stores are now selling Mars' variation on the classic candy bar, called Milky Way Simply Caramel (it's "kosher certified").

Essentially, the nougat has been removed from the recipe, leaving a 1.9-ounce bar of caramel covered in milk chocolate (89 cents is the suggest retail price).

We cut up a few bars and passed around the pieces to a random group of tasters. The verdict: If you love caramel, this one's worth a try. If you don't, then move on.

One taster had a suggestion: Replace the milk chocolate on the Simply Caramel bar with the dark chcolate on the Milky Way Midnight bar. Then you'd have the Simply Midnight Caramel bar. It's a thought.

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