Appetizers
June 2, 2010
P.F. Chang's offers frozen options

Are the two P.F. Chang's China Bistros in our area - Sacramento and Roseville - facing any competition from an unlikely source? Which would be P.F. Chang's Home Menu Frozen Entrees.

The 200-unit restaurant chain has stocked the freezers of Target and Walmart stores nationwide with eight kinds of two-serving entrees, at about $7 each. Chicken, beef and shrimp are the main themes.

I called operating partner Jason Ortega at the ever-jammed Chang's at 1530 J. St. (916-288-0970).

"We're not expecting them to compete, but (rather) to add to our exposure across the country, even in cities without a P.F. Chang's," he said. "(Also) the frozen items aren't exactly the same (versions) as what we serve in the restaurant. Some have more vegetables."

A P.F. Chang's spokeswoman said the entrees "are selling very well."

For more information on the frozen entrees: www.pfchangshomemenu.com.

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