The California State Fair is doing a shout-out to "top chefs with local restaurants," asking them to participate in food-related events planned for July 17-18, July 23-25 and July 30-Aug. 1.
To promote California's multibillion-dollar agriculture industry, the fair is setting up a Dirt To Dish Demonstration Kitchen and two-part program at the 3.5-acre Farm, which grows more than 80 crop varieties. The "Bring the Farm Home" segment will be a live cooking demonstration. The "Sampling a Taste of California" part will be a "product presentation and sampling opportunity."
Given that 1 million fairgoers are expected to converge on Cal Expo for the run of the fair - July 14 to Aug. 1 - this sounds to us like a great way for restaurants to get free exposure in front of potential customers.
For more information and for an application to participate in one or both programs, call Amy Budahn at (916) 274-0477, or email her at email@example.com.