Appetizers
August 26, 2010
Local cookbook generates so many sales that it gets 2nd printing

soup.jpgBy Niesha Lofing
nlofing@sacbee.com

Looks like eating locally grown, in-season food is growing even more popular.

The "Placer County Real Food" cookbook is now in it's second printing, author Joanne Neft told The Bee this week.

'I'm awestruck," Neft said in an e-mail.

Neft recently attended a writer's conference and learned that some 500,000 books are printed each year in the U.S., but only about 5 percent of those end up selling more than 2,000 copies.

"And here we are in our fourth month and we've sold 9,000 (copies)," she said. "Who would have thought this could happen?"

We did. The cookbook not only supplies readers with recipes for delicious, rustic cuisine, but is arranged in a way that winds readers through each of the four seasons, providing tips and hints for using in-season ingredients along the way.

Neft and chef Laura Kenny, who co-authored the book, spent one year hosting a weekly dinner party and cooking meals with ingredients procured from the local farmers markets. The Monday night meals, held at Neft's Auburn home, became some of the most sought-after culinary events in Placer County (cinderella squash soup, pictured above at left, was the first course at one of the dinners in November. Bee photo by Paul Kitagaki Jr.).

The cookbook is available at the Auburn, Rocklin, Roseville and Tahoe City farmers markets, as well as at many retailers throughout the region. Click here to see the list of retailers.

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