Appetizers
November 29, 2010
Local coffee company launches new site, free holiday shipping

RB Lincoln Coffee 6.JPGBy Niesha Lofing
nlofing@sacbee.com

A Lincoln-based gourmet coffee company is launching a newly redesigned website and is offering free shipping on holiday orders beginning Tuesday.

The Rogers Family Company, an international roaster of organic "fairly traded" and direct trade coffee, retooled its e-commerce site, www.gourmet-coffee.com, which now includes easier access to coffee and tea products, promotional opportunities, a loyalty rewards program and more information about the company's core values, according to a company news release.

The site also is offering free UPS ground shipping on all orders from Tuesday through Dec. 13.

The new site better details the company's dedication to only sourcing its products from farms that will work with Rogers Family Company to ensure workers are treated fairly and nature is protected, Vice President Jim Rogers stated in the release. Rogers is shown at left smelling a coffee sample in the company's cupping room in Lincoln.

The site includes photos and video of modern coffee farms using organic methods to grow coffee worldwide.

"We feel the new website better describes our company's unique and innovative approach to breaking the cycle of poverty in coffee communities throughout the world through our Community Aid program and 'fair direct trade' coffee sourcing approach," he said.

The redesigned site is the counterpart to the company's primary site, www.rogersfamilyco.com.

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