December 9, 2010
Low-cost natural foods market to open in Roseville, create jobs

By Niesha Lofing

An organic and natural foods grocer that prides itself on low prices announced it's opening its first California location in Roseville this spring.

Sunflower Farmers Market, a value-priced chain that has locations in six Southwestern states, is moving into 424 Roseville Square, company stated in a news release. The store is scheduled to open in April.

The new market will be located in the same shopping center as Trader Joe's, also a value-priced specialty foods grocer (including organics and natural foods).

Sunflower Farmers Market in Roseville will offer fresh, local produce, all-natural meats and seafood, bulk items and "natural living health and wellness products, all at the lower possible prices," the release states.

The company was developed by Mike Gilliland, the man behind the popular Wild Oats supermarkets, at one time named one of the "500 Fastest-Growing Private Companies in America" by Inc. Magazine. Wild Oats was acquired by Whole Foods in 2007.

Sunflower Farmers Market is expected to create about 100 new jobs in Roseville.

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