January 27, 2011
Unified Wine & Grape Symposium sets attendance record

By Chris Macias

On the heels of news that 2010 saw the wine industry rebounding, organizers of the Unified Wine & Grape Symposium have another reason to celebrate. This year's attendance of 12,200 set a record for the Sacramento event, featuring workshops, panels and a trade show for the wine industry.

With talk in previous years that Unified may have outgrown the Sacramento Convention Center as its home base, organizers made room for an additional 22 vendors at the trade show, bringing the total number to 630 exhibitors.

"There was definitely some improvement in the economy indsustry-wide and many session topics covered those issues, which was part of the interest," said Lyndie Boulton, executive director of the American Society for Enology and Viticulture, a co-presenter of Unified. "As far as people, we haven't reached capacity but we're constantly re-evaluating booth space. We like being in Sacramento. It's in the heart of agriculture and being the capital is great for issues of regulation. It's a nice balance for us."

Unified 2011 concludes at 4 p.m. today. For reviews of some new wine-related consumer goods featured at the trade show, check next Wednesday's Food & Wine section in the Bee.

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