April 21, 2011
Scoop up this ice cream deal Wednesday

Firehouse31withLogo2.jpgBaskin-Robbins is offering a firecracker of a deal next week, when its stores will be offering discounted scoops in honor of fallen fire fighters' families and debuting a new flavor.

The fifth annual "31 Cent Scoop Night" event features just what it says - any 2.5 ounce scoop of ice cream for 31 cents. The event is scheduled from 5 to 10 p.m. Wednesday (April 27) at all Baskin-Robbins stores.

As part of the event, the ice cream giant is donating $100,000 to the National Fallen Fire Fighters Foundation, and customers also can make a $5 donation to the foundation by texting 6333 (NFFF) to 50555, a company news release states.

Stores also will be offering a new flavor this month - Firehouse #31, which features a crunchy candy pieces. The new flavor will be available during the discounted scoop event.

A sweet deal on ice cream, chance to support families of fallen firefighters and a new ice cream treat to try. What's not to like?

Photo credit: Baskin-Robbins

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