July 14, 2011
'Got milk?' advertising campaign to attend Eppie's Great Race

By Max Ehrenfreund

Representatives of the National Milk Mustache "got milk?" campaign will attend Eppie's Great Race to offer chocolate milk samples and talk with athletes about their product.

"Lowfat chocolate milk has been scientifically shown to refuel and rebuild muscles effectively to help athletes recover after strenuous exercise," according to a press release.

The 25-mile running, biking and paddling triathlon, scheduled to start at 8 a.m. July 23, is one of many endurance events around the country the "got milk?" campaign is visiting.

Athletes will be offered free samples of chocolate milk from local dairy brands Sunnyside Farms, Berkeley Farms, Crystal and Producer's Dairy at the finish line. There will also be free five-minute massages and a photo booth in which athletes and spectators can pose with a milk mustache.

The "got milk?" campaign is produced by the Milk Processor Education Program in Washington, D.C., funded by American milk processors. The program's goal is to get people to drink more milk.

Call The Bee's Max Ehrenfreund, (916) 321-1093.

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