It's a hefty prize for a simple task: $10,000 in groceries simply for "liking" a social media effort meant to connect consumers with the state's farmers and ranchers.
The California Agricultural Communications Commission has launched its second annual "Know a California Farmer" initiative, which offers stories, videos, blogs and photographs about the lives and work of farmers and ranchers.
The commission has trained more than 400 farmers on using social media and harnessing the power of the Internet to help consumers understand where and who their food comes from, the release states.
The campaign also includes a sweepstakes giveaway, which boasts a grand prize of $10,000 of free groceries and a supply of fresh California flowers each month for a year for liking its Facebook page. Weekly winners also will be chosen to receive $100 grocery gift cards, a commission news release states.
The sweepstakes is available until 5 p.m. Sept. 15. Participants, who must be 18 years or older and a California resident, can enter one time per week.
Entering is simple - just "like" the campaign's Facebook page and you'll be directed to a quick entry form that requires your name, birthday and e-mail address.