August 5, 2011
Nabisco goes for a Triple Double with new edition of Oreo

Triple Double High Res.JPGWe always thought the term "triple double" referred to a performance by a basketball player who's had a great game. Now the folks at Nabisco have redefined it as the Triple Double Oreo, literally the biggest version yet of the iconic cookie (introduced in 1912).

This handful is constructed of three chocolate Oreo wafers, stuffed with a layer of vanilla creme and one of chocolate creme.

Could it be an improvement over the traditional Oreo cookie (there are nearly 40 variations), which have sold in the billions? We asked our panel of tasters to twist, lick, munch or dunk the Triple Doubles and offer their expert opinions, beginning with my own. For more information:

P.S. A Nabisco spokesperson emailed this: "The Triple Double will be available in August. We cannot give out individual retailer names, but (the cookies) are being distributed nationally. The suggested retail price is $4.19 (for a 13.1-ounce package)."

"Forget about fat, cholesterol and sodium for a few minutes. The sacrifice is worth the satisfaction you'll get from this Godzilla of a cookie. It has it all - crunch and flavor, chocolate and texture. The ultimate Oreo."

"It's the Oreo equivalent of a Big Mac. On close inspection (and since I love to twist apart my Oreos and lick the filling first), this creation is actually a chocolate-filled Oreo with a cap of white icing and dark cocoa cookie on top. So, it's like having almost two cookies at once. Maybe not such a good idea in our already super-sized world, but it sure tastes good. And that's twice as much icing."

"It's like getting to eat two cookies with the guilt of only 1-1/2. I like the two flavors of filling, too."

"It's not a light treat. I'm not sure I thought of it as a single cookie, but as two Oreo snacks. And it seems to be that the bottom line for enjoying it boils down to how you eat Oreos. Dating back years, I'm in the group that separates a standard Oreo into two parts - cookie side and cookie side with icing on it. And that's how I ate this Triple Double. If that's the way you eat it, it's a pretty good snack and the icing flavors are distinctive.
"If you don't disassemble your Oreos, and instead eat them in one mass, I'm not sure you get much in the way of distinctive flavors from this Triple Double. Eaten in a gulp, I think the Triple Double comes off as a mish-mash mass of sugary glop."

"First reaction when biting into is the huge size: It's like a Big Mac of cookies. I'm not a fan of the chocolate stuffing, but the regular white stuffing counteracted that. Way too much cookie for me. One would be enough."

"There are some structural issues. One bite and the cookie crumbled all over my shirt. I think the ratio of filling to cookie is off."

"What was surprising was how much they taste like regular Oreos. I was expecting something different."

"I like it. I think it's better than the original. I'm not sure if it's just because there's more of it, or if it's just tastier."

"Delicious and decadent, although it muddles the purity and appeal of the classic Oreo. Why fix what is not broken?"

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