January 18, 2012
Rogers Family Co. of Lincoln releases "Rare Find" coffee

About a year ago, The Bee dropped by Rogers Family Company in Lincoln to check out its coffee operation and learn about its philanthropic efforts in Panama. The coffee company roasts beans under a variety of brand names, including San Francisco Bay Coffee and the Organic Coffee Co.

Now, the company's released "Rare Find," a fair trade coffee with proceeds to benefit the wild cat conservation organization Panthera. The coffee costs $11.99 for a 12-ounce bag and $22.99 for 2 pounds of whole beans, and 20 percent of online sales will to towards Panthera's efforts to protect jaguars. 10 percent of wholesaler and distributor sales will also go toward this cause.

"We are honored to work with Panthera to preserve the jaguar - which is one of nature's treasures and one of the great symbols of the wild- for future generations," said Jon B. Rogers, the president of Rogers Family Company, in a statement. "We hope that Rare Find coffee can make a meaningful contribution to the effort to save jaguars in coffee growing regions where we've seen firsthand how our industry can play an important role in preserving nature."

For more information: Rogers Family Company

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